PROJECT OVERVIEW
Gaminate Proteins is a functional protein range based on high-quality whey protein isolate, developed in two distinct formulations. The packaging system was designed across two container formats — 1 kg and 2 kg — and three flavours: Chocolate, Mango and Lemon Cheesecake, resulting in a cohesive system covering 12 product variants.
DESIGN OBJECTIVES
Create a new packaging line for Gaminate Proteins, a new sub-brand within the Gaminate portfolio. The objective was to develop a visual identity that clearly relates to the protein isolate category while establishing a distinctive character for the new sub-brand and maintaining a strong connection with the Gaminate master brand.
The packaging system needed to accommodate two container formats, two product formulations and three flavour variants, while ensuring consistency, clear product differentiation and scalability across the entire range.
DESIGN CHALLENGES
The main challenge was to accommodate a large amount of product information within a relatively limited label area while maintaining a clear information hierarchy. The design had to ensure excellent readability without compromising the visual impact and strength of the Gaminate Proteins branding. The artwork had to be precisely distorted to compensate for the curvature of the cylindrical container, ensuring that the motif formed a perfectly circular shape once the label was applied to the packaging.
THE SCOPE OF DESIGN PROCESS
Packaging design / Visual identity system / Packaging architecture / Information hierarchy / Pre-press & print preparation / 3D visualisation & rendering
Gaminate Proteins packaging system is designed to balance bold brand expression, complex product information and the precise geometry of cylindrical packaging.
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