PROJECT OVERVIEW
Hopfest was tailored for craft breweries seeking standout visual identity. It is a premium craft beer line featuring four distinct styles: American Pale Ale, Irish Red Ale, Belgian Blond Ale, and Foreign Extra Stout. The project included custom labels, bottle shapes, and packaging designed to highlight product quality and create a distinctive presence in the competitive craft beer market.
This work has been recognized by the design community: it was featured on Behance in the Packaging category, receiving over 2,400 appreciations, and highlighted by influential design sites such as Dieline, Packaging of the World and World Brand Design Society, showcasing some of the best examples of packaging design and branding.
KEY DESIGN ELEMENTS
Custom typography and illustrations bring the labels to life, while a swing-top bottle with a unique bottom ledge ensures comfort and secure handling. Packaging communicates premium quality and stands out on shelves.
This project focused on developing a distinctive brand identity to position a premium craft beer above the competition.
Every detail, from custom lettering and illustrations to bottle ergonomics, was carefully crafted. The vintage-inspired design, influenced by
the Arts & Craft movement, reflects the dedication of artisans creating high-quality products.
the Arts & Craft movement, reflects the dedication of artisans creating high-quality products.
BEER BRANDING & PACKAGING DESIGN PROCESS
The project followed a complete branding and packaging design workflow, including brand strategy and naming, label and bottle design, product visualization with 3D modeling and rendering, custom typography and illustrations. This process creates a cohesive identity that attracts craft beer enthusiasts and reinforces Hopfest’s premium positioning.
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