Hopfest is a premium craft beer line, comprising of four styles: American Pale Ale, Irish Red Ale, Belgian Blond Ale and Foreign Extra Stout. The inspiration for the visual form of this product is deriving from the peak period of Arts and Crafts movement. This execution was my personal tribute to all artisans who were creating beautifull stuff back then. Limited colour pallet is ballancing the eclectic graphic design.
The bottle construction is quite unique. It has a ledge at the bottom, that enables a better grip in your hand event when the bottle is wet.
The project scope: structural design of the bottle, brandig ,custom lettering, labels graphic design, 3d modelign and rendering.