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Aqua Carpatica is a brand of naturally sparkling mineral water originating from the Carpathian Mountains. Its pristine source delivers probably the purest drinking water in the world. ― DESIGN CHALLENGE The creation of a unique and exclusive bottle for a top premium product, that would ultimately compete with such brands as: Bling, Ogo, Voss, Ty Nant. Designated for HORECA distribution only. Sustainability and recycling are very important issues. ― DESIGN SOLUTION Ultimately pure water needs a packaging, that doesn’t hide the product inside, but shows it off outside, expressing its top quality. To achieve that, I tried to obliterate the boundary between packaging and its content.