PROJECT OVERVIEW
Veloxalpha S.A. is a technology company based in Kraków (Poland), specializing in the design and implementation of advanced solutions in robotics, process automation, and software for the retail and quick service restaurant (QSR) sectors. The company develops intelligent, cloud-managed automation systems that streamline order fulfillment, logistics processes, and customer service in self-service stores and food outlets.
Veloxalpha combines mechanical engineering, electronics, and software to deliver comprehensive solutions that help businesses increase operational efficiency, reduce costs, and grow toward a modern, automated retail model. An example of Veloxalpha’s technology in action is the robotic hot-dog preparation system implemented in the Żabka Nano concept, demonstrating how innovative robotics and automation can shape the future of retail and gastronomy
DESIGN OBJECTIVES
Veloxalpha delivers advanced technology solutions designed to serve people, and the visual branding needed to reflect this human-centered approach. The concept focused on the interaction between technology and human emotions, ensuring that every element of the brand identity design, including key visuals, logo, and visual assets, communicates innovation, empathy, and trust. By integrating branding strategy with thoughtful visual storytelling, the project created a cohesive and recognizable corporate identity that strengthens the company’s image across all digital and physical touchpoints.
THE SCOPE OF DESIGN PROCESS
Logo design / Brand mark / Color palette / Corporate branding / Key-visual / Pattern and graphic elements / Brand manual / Visualizations / Visual assets library
VISUAL BRANDING ASSETS
The project was carried out in collaboration with Konceptbrand Group Limited, which developed the brand strategy for Veloxalpha. The scope of the design work included creating the logo and a key visual aligned with the brand image defined in the strategy. All elements of the visual branding were thoroughly documented and compiled into a comprehensive brand manual, complete with visualizations illustrating the implementation of the branding across various media.
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