PROJECT OVERVIEW
Veloxalpha S.A. is a technology company based in Kraków (Poland), specializing in the design and implementation of advanced solutions in robotics, process automation, and software for the retail and quick service restaurant (QSR) sectors. The company develops intelligent, cloud-managed automation systems that streamline order fulfillment, logistics processes, and customer service in self-service stores and food outlets. The project was carried out in collaboration with Konceptbrand Group Limited, which developed the brand strategy.
DESIGN OBJECTIVES
Veloxalpha delivers advanced technology solutions designed to serve people, and the visual branding needed to reflect this human-centered approach. The concept focused on the interaction between technology and human emotions, ensuring that every element of the brand identity design, including key visuals, logo, and visual assets, communicates innovation, empathy, and trust. By integrating branding strategy with thoughtful visual storytelling, the project created a cohesive and recognizable corporate identity that strengthens the company’s image across all digital and physical touchpoints.
Visual branding assets
Key visual
The design challenge was to create a comprehensive visual identity system and corporate branding for an innovative company positioned as an "Empathetic Leader."
The scope of the design work included creating the logo and a key visual aligned with the brand image defined in the strategy. All elements of the visual branding were thoroughly documented and compiled into a comprehensive brand manual, complete with visualizations illustrating the implementation of the branding across various media.
Brand Manual
Visual branding implementation
THE SCOPE OF DESIGN PROCESS
Logo & Brand Mark Design / Visual Identity System / Color & Typography Framework / Corporate Identity Design / Key Visual Development / Custom Graphic Language & Patterns / Brand Guidelines / Brand Applications & Visualizations / Digital Visual Asset Library
CREDITS
Project Owner: Konceptbrand
Creative Direction: Monika Serafin
Art Direction & Design Execution: Marek Jagusiak
Creative Direction: Monika Serafin
Art Direction & Design Execution: Marek Jagusiak
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