Echews Energy Gummies

ECHEWS brand identity, packaging and website design for an Australian energy gummy brand, combining performance-driven functionality with a playful and energetic visual language.

PROJECT OVERVIEW

ECHEWS is a fast-acting energy and focus supplement in a convenient gummy format, designed to deliver a quick boost whenever you need it. Each serving contains 120 mg of caffeine, combined with cognitive and endurance-supporting ingredients to promote alertness, concentration, sustained energy and physical performance. Unlike conventional energy drinks or powdered pre-workouts, ECHEWS comes in easy-to-carry sachets that require no preparation—simply tear, chew and go. The product is also available in 240 g (8.46 oz) jars, containing 30 servings, or 60 gummies.

DESIGN OBJECTIVES

The objective was to create a distinctive visual identity for a new energy and focus supplement that would balance functionality with a sense of playfulness and enjoyment. The design needed to communicate the product’s performance-driven character while reflecting the approachable, flavorful experience of a gummy format, creating a visual language that felt both energetic and engaging.

CREATE YOUR BRAND

Founded in Brisbane, Australia, ECHEWS draws strongly on its Australian roots, which became an important part of the brand identity. This heritage is reflected in the concept behind the logo, where the distinctive shape of a rugby ball serves as one of the key visual references for the brand mark.