PROJECT OVERVIEW
Gaminate Hydration is an advanced electrolyte and vitamin supplement designed for people leading active lifestyles. The product combines a carefully developed formula of six essential electrolytes, thirteen vitamins, and a sugar-free recipe to support daily hydration and nutritional balance.
Positioned within the growing category of functional beverages and sports nutrition, Gaminate Hydration responds to the needs of consumers seeking convenient, effective solutions to support their physical activity. The brand combines science-driven formulation with a modern approach to wellness, offering a refreshing isotonic drink designed for everyday performance and active routines.
Gaminate Hydration product line
DESIGN OBJECTIVES
Gaminate Hydration is a functional dietary supplement developed as part of the Gaminate master brand. The primary design objective was to create a new packaging design system that remains visually consistent with Gaminate Energy while establishing a distinctive identity tailored to the Hydration product line.
DESIGN CHALLENGES
The key challenge was to develop a packaging architecture that clearly communicates the product's different functional purpose. While the Energy range focuses on stimulation and performance, Hydration is positioned around hydration, electrolyte balance and everyday wellness. The visual identity therefore needed to differentiate the two product lines without compromising overall brand recognition.
A light blue background serves as the defining visual code of the Hydration range, immediately distinguishing it within the Gaminate portfolio. The central graphic motif and branding elements are printed in black, complemented by colour accents used to identify individual flavour variants, creating a cohesive and scalable brand identity across the product range.
THE SCOPE OF DESIGN PROCESS
Logo & Brand Mark Design / Color & Typography Framework / Packaging Design / Prepress / 3D Modeling & Visualization
To reinforce the brand's credibility within the sports nutrition category, Gaminate partnered with Aleksander Śliwka, a professional volleyball player and member of the Polish National Team, who became the brand's ambassador.
The collaboration highlights the product's positioning within the performance nutrition segment, developed for active individuals and aligned with the expectations of professional athletes and high-performance sports.
Leszek Klimas is another ambassador of the Gaminate Hydration brand.
An athlete, three-time World Champion in Athletic Physique, coach, and specialist in addressing obesity among children, adolescents, and families.
An athlete, three-time World Champion in Athletic Physique, coach, and specialist in addressing obesity among children, adolescents, and families.
Together with Gaminate, Leszek Klimas developed GAMINATE JUNIOR - an isotonic drink formula designed to support children's physical activity while providing essential nutrients in proportions appropriate for their age.
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